Xhilda Cuko  

SILICON BLOCK: VISUAL IDENTITY

Silicon Block is an active company in Albania, using the latest technology available to provide diversified services for businesses, entrepreneurs, and industries. They are specialized in blockchain systems, cryptography, and software platforms. 

The main goal of this project was to develop a bespoke identity that reflects the brand’s mission (the innovation of the blockchains and software, which are shaping the future). Inspired by the Silicon Valley map, the design language revolves around the units of blocks. The brand symbol is created according to the location of the technology companies on the map represented by a unique shape, which forms apart from one another a map pattern or merges together the distinctive "S" of the Silicon Block. To reflect the innovative services of the brand, we have blended three highlight colors (a mid-deep blue, orange, and red) that generate a mix of gradients for use in printed collateral and digital platforms.